This force..this thing that lived inside came from a source..too violent, too deadly for you to imagine. It grew inside, contaminating the soul..it was
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PURE EVIL is the Dark Side of British Clothing ,taking graffiti and stencil art off the walls of London and N.Y. and putting it onto the streets of the world. Pure Evil is for death metal boys and for pop gothic girls who like combat rocker boys who like graffiti art girls who like dark side d.j. boys who like eclectic electronic girls who like knee scuffed skateboarder boys who like to boldly go where no-one has gone before, on a one-way ride to the Pure Evil Zone.

This season PURE EVIL presents the bold POP GOTHIC range, the graphics inspired by Pop Art, Graffiti and schlock horror movies like ÔReturn of the Living deadÕ the ÔTexas chainsaw MassacreÕ and ÔEvil DeadÕ and influenced by death metal art and all manner of rock god zombies , home studio vampires and streetwear obsessed ghouls. At the dark heart of all of this is the PURE EVIL RABBIT, our mascot . Welcome to the Dark Side. www.pureevilclothing.com

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